Edition 12

Close up (and a discount code!)

Harriet Goodings

How do you start a product review of your own products? It seems a bit strange to be writing about an item that is already available online, however I wanted to talk a bit about how this style and material came about as well as offering a discounted price on everything in our store.

When I initially foundered Edition 12, I did lots of research into ‘non-leather’ and alternative fabrics, but they just didn’t behave in the same way as leather or were too expensive and had large minimum order quantities.

 Kiki being such a good girl.

Kiki being such a good girl.

 Think pink

Think pink

Biothane was available through a UK supplier in lots of colours and had great dog product potential. It’s waterproof, stinkproof and hard-wearing so this became the focal point of our collection. Colour and simplicity is a signature part of Edition 12’s ethos, the palette of subtle beige combined with white and a vibrant colour works well with this style. I like to ensure that every part is considered, with the lead and collar being an extension of one another and ultimately the person holding the other end.

 Will sit for treats.

Will sit for treats.

With each new piece at Edition 12, there is purpose along with simplicity. We’re listening to our customers and learning their dog’s habits to be able to produce a truly unique and functional product.

The leashes in this collection are longer and have two trigger clips that can adjust the length or be used on a harness with a front and back clip fastening. This leash is suitable for dogs of all sizes.

For one week, use the code CLOSEUP to receive 20% off all orders on our website.

Code can be used between 16/10/18 - 23/10/18

Have a great week everyone!

Harriet and the gang!

xx

 

City centre for doggos

Harriet Goodings

I find there are so many more places becoming ‘dog friendly’ recently, hooray for dog lovers, sad times for cat people. If you find yourself looking for places to go with your dog in Norwich city centre.. here are some of my favs:

  • Artel - With its second branch just opened, Artel is a trendy coffee house in the heart of Norwich, serving high quality coffee and brunches amongst the graphic decor. Artel welcomes pups of all sizes and even print a yearly calendar full of dogs that have visited with part of the proceeds going to Dogs Trust.

    Check them out artelstore.co.uk

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  • The Georgian Townhouse - A warm and inviting family pub vibe, but cooler. It has all the essentials: parking, a garden with a kids area, allows dogs (obvs) and has a delicious menu. I’ve sampled the veggie options many times and have always felt welcome whether I’m with mum friends, dog people or just on a breakfast date with my dog.

    www.thegeorgiantownhousenorwich.com

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  • Starbucks - With six of them in the city, it’s a failsafe option to refuel, ask for a puppacino, sit your dog on a comfy seat and dog watch from the window.

    www.starbucks.co.uk

 Photo credit: Amanda Tarlton

Photo credit: Amanda Tarlton

Brewdog - The craft beer chain which hosts 37 bars in the UK alone is famed for it’s ‘pupternity’ leave, members of staff have the option to enjoy one week with their newly adopted canine. They also host ‘dog pawties’ where the bar will provide dog-sized party hats, dog-friendly cake, and specially brewed dog beer for the celebrant and all attending canines. The human food is pretty good too!

www.brewdog.com/bars/uk/norwich

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The Sir Garnet - This place is steeped in history and began trading in 1861, with great food, drinks and views across the city it’s an ideal resting spot for both two and four-legged customers.

(Also, ‘Brick Pizza’ next door is well worth a visit!) It’s won local acclaim, and in 2016 was rated one of Norwich’s top 20 restaurants on TripAdvisor. Just saying.

www.thesirgarnet.co.uk

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Harriet and the gang

xx

Pup ya' collar

Harriet GoodingsComment

In total 41% of people who bought a puppy in the last year did not see the puppy with its mother and 53% did not see its breeding environment, meaning those puppies are highly likely to have been bred by puppy farmers and sold by third parties (2014 Kennel Club PAW survey). Source: kennelclub.org.uk

Is it just me or when someone announces they’re getting a new puppy, part of me is excited for them.. it’s a puppy! and the ‘sensible, animal welfare, vegetarian’ part of me has a dreaded feeling it might be another puppy farming victim?

I personally know of two people who have bought puppies without seeing their mother, thankfully their dogs are ok now, but neither were without illness at the beginning of their lives.

I just googled ‘puppy’ (I bloody love google, see my last blog post) and 30 ads are showing pups available in Norwich, I’m sure some really are legit and that’s great, but when one ad in particular uses the word ‘designer’, ‘can deliver nationwide’ and has a hefty price tag, it rings some loud alarm bells to me.

I still remember on a work trip to New York a few years ago walking past puppies in the window of a pet store. I couldn’t stop thinking about it as it’s just not something I’ve personally witnessed, but it’s basically the same thing.. just in view of the public. They were so teeny tiny but I couldn’t help thinking how mis-informed the new owners were about the history and welfare of the puppies.

 The image I took in New York 4 years ago. It annoys me that the little girls looking in the window will grow up thinking this is ok.

The image I took in New York 4 years ago. It annoys me that the little girls looking in the window will grow up thinking this is ok.

(Also, I didn’t go in the store, so I can’t say for certain if this was the case, but this was the impression I got from the outside).

In light of the recent ban on third party sales of puppies and kittens in England, what does this mean for the future of dog breeding? As of today (1st October 2018) puppies and kittens can only be purchased from the breeder or from a rehoming shelter. Some really helpful advice can be found at the link below if you are considering buying a puppy:

https://www.dogstrust.org.uk/help-advice/advice-for-owners/buying-a-dog/buying-a-dog

Environment Secretary, Michael Gove, said:

A ban on third party sales will ensure the nation’s much-loved pets get the right start in life. I pay tribute to the Lucy’s Law campaign, spearheaded by PupAid, Care And Respect Includes All Dogs (CARIAD), and Canine Action UK, who have fought tirelessly for this step.

People who have a complete disregard for pet welfare will no longer be able to profit from this miserable trade.

So, I’ve googled (obvs) ‘Dogs Trust Snetterton’ and wanted to help a dog find a home. This is Bessie, she is a German Wirehair Pointer who is 8 yrs+, she loves treats and polite canines. Why not offer her a puppicino and a spot in front of the telly?

 This is Bessie. She’s looking for a home.

This is Bessie. She’s looking for a home.

Harriet and the gang xx

Also.. unless stated, all views/ opinions are my own.

Bringing home baby

Harriet GoodingsComment

If you start typing ‘intro’ in to Google, top of the list is ‘introduce dog to baby’.

I’ve had a few people ask the question ‘What does Frankie think of Mabel?’ or ‘Is Frankie ok with her?’ so I thought I’d jot down our experience of introducing them to one another.

 One’s not crying and the other’s not barking. It’s a good day.

One’s not crying and the other’s not barking. It’s a good day.

Admittedly, it didn’t cross my mind that Frankie may not like Mabel as I was aware he was around small children when he was a pup (we adopted Frankie when he was 3yrs old from a family who were moving abroad) and he’s great with my nieces.. so we’ve been fortunate to have witnessed him not being phased by crying infants. Dogs on the other hand.. (that’s a different post).

From my aforementioned Google search, I found dogstrust.com and positively.com to be the most informative, we followed most of the advised protocol and gave Frankie something that smells of Mabel, he did his nasal inspection and swiftly got back to his favourite task of the day - barking at people walking past the house. So far so good.

From Mabel’s initial arrival, Frankie has pretty much ignored her. He’ll go up to her for the odd sniff or face lick but all in all we’ve been lucky not to have a disgruntled pooch. He’s also mastered walking alongside the pram as well as sitting in the basket when he thinks he needs paw rest or when I need to sneak him into the post office.

 Smile kids!!

Smile kids!!

Something I don’t think I was ready for (and looking back now this was as stupid as not knowing how to sterilise a baby bottle.. FYI no one tells you! and yes.. I could share a whole tutorial on it now!) was the way my time was now going to be split. BM (before Mabel) I was able to devote more of my days to picking him up, spontaneous belly rubs, booping his nose and sneaking up on him to get that perfect sleeping sausage picture before he’d realise I was being annoying again. Of course I knew things were going to change, but I don’t think I had considered how much my time would be taken up by learning the ropes of motherhood.

#whatwasIthinking

 My biggest distraction

My biggest distraction

Nearly 4 months on and whilst Mabel gets cuter by the day and me, more tired. I find the time I do get to spend with Frankie is quality time. So if I’m able to nap in the day.. he’s my go to nap buddy. If I know I’m going to be out of the house or pre-occupied for a few hours then I ensure he has something to chew, a kong or has a walk beforehand if possible. Frankie’s the kind of dog who is quite happy to just be there, he follows me around the house, usually so that he has a good view of anything I may be eating so not much has changed there.

Luckily for Frankie, he has a weaning Mabel to look forward too, what with the highchair buffet, they’ll be besties in no time. 

Harriet and the gang xx

P.S… An important message from Dogs Trust ‘Remember; NEVER leave any baby or child alone with any dog – no matter how trustworthy you think they are.’

Baby Mabel

Harriet Goodings

Just wanted to update you all on the past couple of weeks and introduce you to my daughter Mabel, the newest member of the Edition 12 pack!

 Mabel Charlotte Drane, born 09/06/18 at 10.39am, weighing 7lb 8.

Mabel Charlotte Drane, born 09/06/18 at 10.39am, weighing 7lb 8.

Jonathan and I have had such lovely comments and well-wishes from family and friends and as I've got my hands-full right now, I thought putting everything on one page is much easier for my sleep deprived brain (plus I could use the traffic). So if I haven't replied.. you probably caught me in the midst of nappy changing and trying to work out whether Mabel looks like me or has inherited Jonathan's hairline. Looks like the latter.. but here's an overview of what's happened.

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Contractions started on the Friday night and after being sent home from hospital and then returning within a couple of hours, I had dilated quickly which didn’t leave time for my planned method of pain relief - epidural. I had a birthing pool and gas and air but by the time Mabel was delivered I was on dry land with NO pain relief. I've often heard people say that you forget the pain after a while..? haha unlikely.

I then lost 1.7 litres of blood due to a retained placenta and went straight to theatre to have that ‘sorted’. I may have needed a blood transfusion, but somehow by body managed ok. The average to lose is about 500ml. 

Mabel was born with a cleft palette and a heart murmur. To look at you wouldn’t know, but a cleft palette means there’s a gap in the roof of her mouth which will require surgery at around 9 months old. 

Our extended stay in hospital has been establishing Mabel’s feeding (and my recovery) as without the roof of her mouth she is unable to latch like normal babies. We’ve had great support from the cleft team who are helping Mabel with special bottles to get her on track, otherwise she requires tube feeding (which is in the pic). Instead of being on her back like 'normal' babies, Mabel is to remain on her side with a cushion behind her to prevent her rolling back. 

It’s not something that is picked up on an ultrasound, so it’s all a bit of a surprise. She’s doing great and is getting chubbier by the day. She’s now off the heart monitor as all has improved over the last few days. 

 Koala bear

Koala bear

So after graduating from what felt like 'new mum school', we are home. If anyone needs a lesson on sterilising/tube feeding/expressing/bottle feeds - I’m your girl. 

 Made it to the end of the road - baby steps.

Made it to the end of the road - baby steps.

Frankie is still a little unsure about our new resident, his head is resting on the keyboard as I type just so I don't forget he's there. We managed a family dog walk yesterday with Mabel wrapped up like a koala bear where Frankie was starting to come round to the idea of sharing the humans.

Between all the health professional visitors we are slowly getting back to a normal routine where Edition 12 updates will resume. 

Thank you so much to all of those who have wished us well, we feel incredibly lucky and beyond grateful for the support and of course little Mabel.

All the best,

Harriet, Jonathan, Frankie and Mabel

Xx

 Still working on that brother sister bond.

Still working on that brother sister bond.

AriAndM

Harriet Goodings

I love meeting people who are passionate about what they do and on a dreary Wednesday in Covent Garden I had the absolute pleasure of meeting Maitri of honeyIdressedthepug.com. I’ve wanted to meet this dream team ever since their vibrantly cheerful images of one lucky (15kg!) pug graced my Instagram feed.

 Packaging

Packaging

 All wrapped up

All wrapped up

A little over one year since the launch of ‘honeyIdressedthepug’ and the dynamic duo(Maitri and Ari) have amassed a sizeable audience of dog and fashion lovers alike.

Adapting to her location, Maitri started her blog followed more recently by AriandM.com after moving to London three years ago. She had previously worked as a fashion designer and stylist in Mumbai and then continued her studies in Trade and Marketing in New York. I was half expecting her to whip out a Wonder Woman cape at any given moment. But no, she is actually just a regular human – dammit.

 Close up

Close up

We discussed imagery and the importance of FLOORS! Whilst Edition 12 have barely left the social media starting line (we’re getting there... it’s a marathon and all that), Maitri and Ari are lapping many other brands with their stream of colourful and engaging content.

Whilst this was a pooch free zone (I would describe Central London at rush hour as being a sweaty mass of moving bodies all very close together) so the dogs opted out. However, Frankie did not leave empty pawed, he received a beautiful bandana in a zig-zag print, finished with nothing less that a green pom-pom! And you know what… I think he’s walking taller.

I’m sucker for branding and quality and this little treat did not disappoint. I dare you not to smile and go ‘awww’ upon receiving an ‘AriandM’ purchase.

 Frankie aka King of the sofa

Frankie aka King of the sofa

 how many chins?

how many chins?

 belly rub please

belly rub please

Thank you AriandM, I wish you the absolute best of luck with your venture and travels, may you continue to produce beautiful products and inspire others.

Check them out at Ariandm.com

Woofs,

Harriet (and Frankie)

xx

Leather Care

Harriet Goodings

It’s 21:00 on a Tuesday and after the usual day at the office, followed by watching at least one documentary and the habitual ‘liking’ of all the dog photos on my insta feed, there felt no better time to type a blog post about leather care.

 Tools & leather strips

Tools & leather strips

I’ve had a few people ask me about the aftercare of their leather products and frankly I’m very impressed with the invested interest our customers have in their purchase.

It seems only right to talk through the process from the naked eau natural leather to the waxed and burnished finished article. I’ve quickly learnt that there are many techniques that create the same finish, so it’s about finding which process works better for you. After much trial and error, here’s what works for us.

 Tools of the trade

Tools of the trade

Firstly, we use a ‘leather preparer’. This smells a lot like nail varnish remover and I’m pretty sure it is pure acetone with a branded label, nevertheless, this is dabbed on all areas of the leather to remove any dirt and grease.

After bevelling the inner edges, ‘gum trag’ is applied to the underside and edges and then burnished for a slick finish. Beeswax can also be applied to the edges followed by the burnishing process (depending on how much elbow grease you have).

The top of the leather is given a rub with a ‘snow-proofing’ balm using a lint free cloth. At this point the leather will start to appear darker and over time the leather will naturally become a dark tan colour.

 The Essentials

The Essentials

You may have seen my excitement on insta-stories when a new ‘colour sealant’ arrived. I would describe it as being close to feeling like Christmas Eve when you’re six. The scientific jargon charmed me, and me being convinced it might change my life, I have high hopes for it’s ‘scuff and rub resistant claims’. I'll keep you posted.

To keep yours looking spic and span, leather polishes or balms are perfectly fine. Every six months is advisable, but this depends on how much use the leather gets. Tip: Use a lint free cloth if possible. 

Now, I must refresh my insta feed and facetime my dog.

Woofs,

Harriet x

 Teaser... coming soon!! 

Teaser... coming soon!! 

The Biothane Range

Harriet Goodings

The Biothane Range

 NEW!

NEW!

Today we wanted to talk about our new range of biothane collars launching next month. Frankie was his usual professional self on ‘shoot day’ and generally will move his nose like a magnet to treats with no hesitation. He adores attention especially when there is a ‘new person’ to show off to. I think he can sense that the day is going to be all about him.

We started with the product shots, front, aerial, undone and then the leashes. Felicity (photographer) and I built a Frankie sized ‘set’ using A2 sheets of card and lots of natural light. In true start-up style, we used my humble abode as an ideal setting; it’s also a place where Frankie is less distracted and comfortable.

 Frankie wearing the red biothane collar and custom ID tag

Frankie wearing the red biothane collar and custom ID tag

This time round I was researching textural and colour combinations to highlight the solid colours of the biothane, which offsets the powder-coated fixtures. I particularly like the results when all the collars are lined up on screen and you see a mixed pop of colour throughout. The natural belt loop carries our signature logo as well as the solid colour design throughout.

Next up was Frankie’s time to shine, which was ideal as he kept walking all over the ‘set’ as if to say ‘is it my turn yet?’ He knows the drill, sit, sit, stand, look up, sit, look the other way, retrieve treat.  Mid-shoot Frankie’s energy levels were lagging slightly, he’s usually tucked up on mine (or anyones) lap during working-hours, so he seized the opportunity to get 40winks between takes.

 Dog model life

Dog model life

 I am a good boy.

I am a good boy.

 Time to stretch our paws

Time to stretch our paws

Our leather leashes colour-match perfectly and is even long enough for short paws like mine. The new range will be available early February and prices start from £26. 

Frankie (& Harriet) 

xx

New Year, New Blog

Harriet GoodingsComment

New Year, New Blog

 The debut 'duel' collars.

The debut 'duel' collars.

Happy 2017 everybody!

For our first blog entry, Frankie and I thought it was only suitable to share a little more about Edition 12 and how we came about.

Before reading on, we would like to say a huge ‘Thank You’ to everyone who has supported us this far – we’re truly grateful and can’t wait to share more ‘tails’ of Frankie and behind the scenes of creating a unique brand for the most fashionable canines and their owners.

The questions below were sent by Four&Sons (where we are featured in issue six in their ‘small bites’ section). 

 Frankie modelling the postbox red collar

Frankie modelling the postbox red collar

1.     Congratulations on launching your brand! What has been the reaction so far from people being introduced to your designs?

Thank you! We are very much still in our infancy, but the reaction so far has been positive. We’ve been lucky enough to collaborate with social influencers (of the insta-dog world!) to gage some feedback (good or bad) and so far they have loved having the choice of colours to best suit their dogs fur colour, almost like choosing a piece of jewellery that matches an outfit, dogs gotta look good too! We’ve also secured our first wholesale order two weeks after launching which was unexpected, but certainly a great first step for the brand.

 

2. What was your main focus when you set about designing dog products?

I wanted to create a collection that brought something new and thought outside the box for dog collars and leashes. The powder-coated metalware is something I haven’t found anywhere else on dog products in vast colours, so this was important to bring new techniques and look beyond the traditional dog collar in what is a very competitive industry. I wanted customers to be able to buy into a lifestyle brand, similar to buying clothing, which is where my experience stems from.

 

 3.     What do you love the most about being a dog owner?

I learn something from Frankie everyday. Like many dog owners you come to know their personality traits and little mannerisms that make them them. Frankie is so funny, I could anthropomorphize him all day. I swear I know what he’s thinking all the time! I think that crosses the line in to crazy dog lady territory!? He trials all of the products and I’m constantly thinking of how I can make coats/ harnesses in future that are better suited to his ‘curves’.

 These paws were made for paddling

These paws were made for paddling

4.     What were you designing or working on before you decided to try your hand at dog accessories?

I work full-time as a womenswear designer for a London-based brand called 'Three Floor'. Edition 12 is my venture that I get a lot of enjoyment from. Since much of my time is spent in front of a computer, I craved being able to make things; I’ve missed this since graduating 6 years ago. With the support of my mum and boyfriend, the timing seemed right now.

 

5.     What kind of dog or dog owner do you have in mind when designing Edition 12 products?

I tend to fall in love with every dog I meet, see and stalk on Instagram, so I wouldn’t want to put a label on a certain dog or owner.

 

6.     What's next for Edition 12?

We are looking to expand the sizes and range of colours available by the end of the year. We would love to introduce powder-coated ID tags that match the collar and leash sets. A range of biothane collars will be launching in February as well as some new multi-colour styles in April. We may be exhibiting at national crafts fairs later in the year - we will keep social media updated for info!