The Biothane Range
Today we wanted to talk about our new range of biothane collars launching next month. Frankie was his usual professional self on ‘shoot day’ and generally will move his nose like a magnet to treats with no hesitation. He adores attention especially when there is a ‘new person’ to show off to. I think he can sense that the day is going to be all about him.
We started with the product shots, front, aerial, undone and then the leashes. Felicity (photographer) and I built a Frankie sized ‘set’ using A2 sheets of card and lots of natural light. In true start-up style, we used my humble abode as an ideal setting; it’s also a place where Frankie is less distracted and comfortable.
This time round I was researching textural and colour combinations to highlight the solid colours of the biothane, which offsets the powder-coated fixtures. I particularly like the results when all the collars are lined up on screen and you see a mixed pop of colour throughout. The natural belt loop carries our signature logo as well as the solid colour design throughout.
Next up was Frankie’s time to shine, which was ideal as he kept walking all over the ‘set’ as if to say ‘is it my turn yet?’ He knows the drill, sit, sit, stand, look up, sit, look the other way, retrieve treat. Mid-shoot Frankie’s energy levels were lagging slightly, he’s usually tucked up on mine (or anyones) lap during working-hours, so he seized the opportunity to get 40winks between takes.
Our leather leashes colour-match perfectly and is even long enough for short paws like mine. The new range will be available early February and prices start from £26.
Frankie (& Harriet)