Edition 12

Close up (and a discount code!)

Harriet Goodings

How do you start a product review of your own products? It seems a bit strange to be writing about an item that is already available online, however I wanted to talk a bit about how this style and material came about as well as offering a discounted price on everything in our store.

When I initially foundered Edition 12, I did lots of research into ‘non-leather’ and alternative fabrics, but they just didn’t behave in the same way as leather or were too expensive and had large minimum order quantities.

 Kiki being such a good girl.

Kiki being such a good girl.

 Think pink

Think pink

Biothane was available through a UK supplier in lots of colours and had great dog product potential. It’s waterproof, stinkproof and hard-wearing so this became the focal point of our collection. Colour and simplicity is a signature part of Edition 12’s ethos, the palette of subtle beige combined with white and a vibrant colour works well with this style. I like to ensure that every part is considered, with the lead and collar being an extension of one another and ultimately the person holding the other end.

 Will sit for treats.

Will sit for treats.

With each new piece at Edition 12, there is purpose along with simplicity. We’re listening to our customers and learning their dog’s habits to be able to produce a truly unique and functional product.

The leashes in this collection are longer and have two trigger clips that can adjust the length or be used on a harness with a front and back clip fastening. This leash is suitable for dogs of all sizes.

For one week, use the code CLOSEUP to receive 20% off all orders on our website.

Code can be used between 16/10/18 - 23/10/18

Have a great week everyone!

Harriet and the gang!

xx